Marketing Advice: How to Write Blogs for SEO

blog writing

Nowadays, SEO is a term that pops up a lot when talking about marketing advice. Maybe you’re a pro at it. Maybe you’ve heard of it, but aren’t quite sure how to reap the benefits. Maybe you have absolutely no idea what I’m talking about. SEO stands for “search engine optimisation” and it refers to…

Read More

Why use cloud accounting software?

clouds

What is cloud accounting software? The easiest way to grasp the principles of cloud accounting software is by considering like online banking. Put simply, cloud accounting software is a platform that presents you with data and software online. This data and software is accessible anywhere, anytime and from any device – all you need is…

Read More

The road to success starts with a business plan

winding road in the sunset

You wouldn’t start a journey without planning where you want to go first, so why would start a business without planning it first either? When setting up your business, like with a journey, you need to know what you’re going to do, where you’re going to go and how you’re going to get there. Put…

Read More

The resurrection of the email marketing campaign

email marketing

Surely the ever-growing rise in social media, mobile marketing and search engines means that email marketing is facing elimination, right? Wrong. Email marketing is actually one of the most profitable means of marketing. Many of us receive a barrage of automated marketing campaigns which swarm our inboxes on a daily basis, and never get opened.…

Read More

How to prepare for GDPR

Red letterbox with a private sign on

How to prepare for GDPR? With only 3 months to go until you need to be GDPR compliant, how prepared are you and your business? The ‘GDPR’ wheels must be in motion before Friday 25th May otherwise your business could be faced with hefty fines. For many, GDPR is one of those things on peoples…

Read More

Marketing to Millennials: selling to the generation that doesn’t speak.

Girl reading content on her mobile phone

Millennials are becoming increasingly tech-savvy, and increasingly important. Those now entering and leaving university need to communicate verbally far less frequently than older generations. The use of social media has taken the world by storm, with Millennials at the forefront of the whirlwind, and businesses have been left with no choice but to keep up…

Read More

Exit Strategies for Small Business

Sign indicating Exit

The thought of handing over a business that has cost you blood, sweat and tears to build may be tricky to grasp, but it is a fundamental part of the long-term strategy that should underpin your business plan. In this blog we discuss the pros and cons of three exit strategies for SME business owners.…

Read More

Company Car Tax 101

Black mercedes car

What would go through your head if your employer gave you a company car? Perhaps something along the lines of ‘Great! A free car!’? Maybe you’d hunt out the most expensive, swanky vehicle available to you? Hold your horses. First things first, slow down and take some time to swat up on company car tax,…

Read More

How to Start a Business: The Definitive Step-by-Step Guide

Man working on laptop with a coffee

How Do I Start a Business? Have you thought for a long time about setting up your own business? Perhaps you have a killer business idea? Or maybe you’re even just looking to get away from the 9 to 5. Either way, it’s one thing thinking about starting a business and another thing actually doing…

Read More

The 3 Things That All Businesses Should Outsource

outsourcing

When it comes to running a start-up or small business, keeping your overheads in check allows you to allocate more revenue to operational growth, whilst also freeing up your time. Outsourcing can lead to consistency and continuity, tighter control of organisational expenses, risk management and an improved work/life balance. If these benefits appeal to you,…

Read More