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John Lewis Christmas Advert

What all brands can learn from the John Lewis Christmas Advert

It’s that time again! This morning, John Lewis released its 2018 Christmas advert, meaning that there’s officially no escaping it; the countdown to Christmas has begun. The John Lewis Christmas advert is always highly-anticipated, but in 2018 this has been more evident than ever, with the general public desperate to get their hands on this…
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internet carbon footprint

The Internet, Carbon Emissions & The Need to Act

Speaking to our clients recently about the carbon emissions of their websites has made Fabulous Marketing realise quite how little is known about the energy demanded to run the Internet. ‘Do websites even produce carbon?’ was one such response. In a world trying to reduce the use of paper, corporate travel and the plastics associated…
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Business Growth

7 Ways to Grow your Small Business

Growing your business from scratch may seem daunting to most new entrepreneurs starting their own business, but the fact of the matter is, if you’re focused and determined to put in the work then it all boils down to knowing what to do and how to do it, which is what we’ll be discussing in…
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Legal Aspects Starting a Business

The Legal Aspects of Starting a Business

The legal side of things is very important when starting a business. It’s helpful to know that everything you need is in order and it also stops anyone from stealing your idea before you even get your business off the ground. Here are some of the legal aspects to consider when starting a business.  …
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How to Conduct Effective Market Research

How to Conduct Effective Market Research

Market research helps you to understand if and why consumers would take an interest in a particular product or service. Market research pertains largely to consumer behaviour, which is influenced by a number of cultural, societal and personal factors. Market research is vital to a successful business plan, especially if you’re just starting out, and…
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How to come up with a killer business idea

How to come up with a killer business idea

How do I come up with a great business idea when starting my own business?   If you’re looking to start a business, coming up with that all-important business idea can be the first stumbling block. Starting a business can be an uphill struggle, but nothing will propel you to the top quite like that…
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Self Employment

Self Employment: Am I Ready to Take the Plunge?

What Do I Need to Know About Being Self-Employed? There were over 4.8 million self-employed people in the UK in 2016. With the growth from 3.2 million at the turn of the century, self-employment is fast becoming a popular business option. However, taking the plunge to start your own business and turn it into your…
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Social Media Marketing

How Important is Social Media Marketing?

Social media has become an increasingly integral part of any company’s marketing strategy and yet many companies are still yet to take full advantage of the benefits that it can bring to brand exposure and customer relations. In the last quarter of 2017, 1.37 billion active Facebook users visited the platform on a daily basis.…
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Retail Business Advice

Retail Business Advice: Selling to the “Omnishopper”

“Omnishopping” has become an increasing trend in retail and consumer behaviour. So, what is it, and how are retail businesses advised to accommodate for the rise of the omnishopper? What is omnishopping? Quite simply, an “omnishopper” is someone who uses a mix of both digital resources and brick and mortar stores when making retail purchases. This can be a shopper…
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When should a small business consider outsourcing?

Why consider outsourcing? Running a small business is both challenging and time consuming, and it doesn’t come without its fair share of distractions. It is all too easy to become bogged down by administrative jobs such as bookkeeping, running the payroll and ensuring compliance with regulations, which usually means one thing – less time spent…
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blog writing

Marketing Advice: How to Write Blogs for SEO

Nowadays, SEO is a term that pops up a lot when talking about marketing advice. Maybe you’re a pro at it. Maybe you’ve heard of it, but aren’t quite sure how to reap the benefits. Maybe you have absolutely no idea what I’m talking about. SEO stands for “search engine optimisation” and it refers to…
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Why use cloud accounting software?

What is cloud accounting software? The easiest way to grasp the principles of cloud accounting software is by considering like online banking. Put simply, cloud accounting software is a platform that presents you with data and software online. This data and software is accessible anywhere, anytime and from any device – all you need is…
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road to success

The road to success starts with a business plan

You wouldn’t start a journey without planning where you want to go first, so why would start a business without planning it first either? When setting up your business, like with a journey, you need to know what you’re going to do, where you’re going to go and how you’re going to get there. Put…
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email marketing

The resurrection of the email marketing campaign

Surely the ever-growing rise in social media, mobile marketing and search engines means that email marketing is facing elimination, right? Wrong. Email marketing is actually one of the most profitable means of marketing. Many of us receive a barrage of automated marketing campaigns which swarm our inboxes on a daily basis, and never get opened.…
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How to prepare for GDPR

How to prepare for GDPR? With only 3 months to go until you need to be GDPR compliant, how prepared are you and your business? The ‘GDPR’ wheels must be in motion before Friday 25th May otherwise your business could be faced with hefty fines. For many, GDPR is one of those things on peoples…
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Marketing to Millennials: selling to the generation that doesn’t speak.

Millennials are becoming increasingly tech-savvy, and increasingly important. Those now entering and leaving university need to communicate verbally far less frequently than older generations. The use of social media has taken the world by storm, with Millennials at the forefront of the whirlwind, and businesses have been left with no choice but to keep up…
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exit strategy

Exit Strategies for Small Business

The thought of handing over a business that has cost you blood, sweat and tears to build may be tricky to grasp, but it is a fundamental part of the long-term strategy that should underpin your business plan. In this blog we discuss the pros and cons of three exit strategies for SME business owners.…
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company car

Company Car Tax 101

What would go through your head if your employer gave you a company car? Perhaps something along the lines of ‘Great! A free car!’? Maybe you’d hunt out the most expensive, swanky vehicle available to you? Hold your horses. First things first, slow down and take some time to swat up on company car tax,…
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Starting a business

How to Start a Business: The Definitive Step-by-Step Guide

How Do I Start a Business? Have you thought for a long time about setting up your own business? Perhaps you have a killer business idea? Or maybe you’re even just looking to get away from the 9 to 5. Either way, it’s one thing thinking about starting a business and another thing actually doing…
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The 3 Things That All Businesses Should Outsource

When it comes to running a start-up or small business, keeping your overheads in check allows you to allocate more revenue to operational growth, whilst also freeing up your time. Outsourcing can lead to consistency and continuity, tighter control of organisational expenses, risk management and an improved work/life balance. If these benefits appeal to you,…
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