What all brands can learn from the John Lewis Christmas Advert

Christmas Tree with baubles hanging from it

It’s that time again! This morning, John Lewis released its 2018 Christmas advert, meaning that there’s officially no escaping it; the countdown to Christmas has begun. The John Lewis Christmas advert is always highly-anticipated, but in 2018 this has been more evident than ever, with the general public desperate to get their hands on this…

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